Monday, January 7, 2013

Pro:Two - More logo development

Ok so after receiving some feedback on my Pro:Two - Identity project I needed to do some more development work on my bakery logo 'Sweet Treats'. Below I have:
  • Experimented with lots of logos with variations on the shape, top and casing of the cupcake.
  • I have explored alot more type faces.
  • I have tried variations of pink and accompanying colours.








I also made up a few straplines for the bakery business and added them to some of the logos:
 







 
So after putting all my new designs to the client, she chose this logo below and the strapline 'made to eat', she also wanted to stick to the pink colour scheme. And she liked the type 'Giddyup' as she felt it looked like piped icing.
 
 
It was suggested that I consider the exterior and interior signage of the bakery shop also. So here are some examples of how the exterior sign could look:
 
 
Here are some examples of how the interior menu signs could look inside the bakery shop:
 
 
Here is my updated business card front and back:
 


Here is my updated cake box:
 
 
And here is just an overall look at the livery: