Ok so here are the details I have received from my client (Geraldine) on the identity she hopes to give her new business:
- The new business that is being set up is a Bakery shop in Letterkenny town.
- The Bakery will sell a number of different baked goods, cupcakes being the main selling point. Also cakes, biscuits and pastries.
- The client would like her company to be somewhat different from the typical traditonal bakeries that already exist in Letterkenny, she wants a more funky and quirky look and feel to the shop.
- She wants this to be a modern looking business with a clean cut look, nothing too intricate or complicating.
Firtsly we needed to pick a name for the company, afterall the name is everything! It gives the owner a chance to choose the message their business name conveys to potential customers and others. Choosing a name is a very important aspect in starting a business. The process can be challenging in trying to find the perfect name. The name of the company should highlight the most important aspect of the business. Once the name would be chosen I could get the ball rolling on the design and development work.
Here are some names I came up with for the bakery:
- Roll 'n' Pin
- Cupcake Land
- Just Desserts
- Piece of Cake
- The Cakery
- Sweet Treats
- Perfect Pastries
- Oh La La
- Sweet Desires
- Good Bakes
- Pat a Cake
- The Sugar Shack
- GOD's Bakery (Geraldine O Donnell) Slogan could be: 'A Little Taste of Heaven'
- Sugar 'n' Cream
- Sweetie Pies
- Sprinkle Land
- The Cup-Cakery
- Tasty Bites
- Yummies
- Sweet Temptation
After putting my name ideas to the client, She decided on the name 'Sweet Treats', her reason being that people like to treat themselves now and again to baked goods. It wouldn't be part of a regular diet but everyone does have a treat now and again. And all the bakery items would taste sweet so she felt this name would suit the business well. She wanted the name/logo to be colourful and fun, something that stood out and enticed people into the shop.
So the identity of the business is as follows:
A Bakery called Sweet Treats.
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