Logo Development

So here is my logo before adding the bakery name and colour. It symbolises a cupcake but some may also say it looks like a chef's hat, either works for the bakery but my intentions were to have it look like a cupcake.

 

Then I started experimenting with it, firstly I found a font that I thought looked well and gave it that sweet look. I decided on 'Ballpark'. Then I tried a few ideas with the logo first and then added the bakery name after it on a straight line. I tried different colours to see which suited it best. You will see that I stuck with similiar colours in each, such as pink, purple, black and red. This came from researching a range of bakery logos, they all seemed to follow the same palette of colours.

 



 

I then tried adding an outline to the logo, filled with colour and without being filled at all.

 

 

I then put the cupcake large on top with the name along the bottom.

 

Then I tried putting the name right along the middle of the cupcake, seperating the lines on the bottom half.

 

Then I tried putting the name inside the cupcake and bending it with the lines of the logo.

 

 

 

Finally I incorporated the name into the lines of the logo,  where the name helps to make up the drawing.