Wednesday, October 24, 2012

Pro Two: Identity

This is a one week project we were given. Basically we have to come up with a new business, create a name for the company, design their logo and state what they do. We also have to add their logo to clothing or stationery or whatever content suits the type of company it is. We have to show development and potential implementation of their brand. To show the funders how the identity may be visualised.

We were also told if we knew of anyone actually thinking of starting up a new business that we could work on their idea also. I decided to go with this option as my sister is thinking of opening up her own Bakery shop. I plan to find out what type of look she would be going for, traditional, quirky or something new and undone. Do some research on other bakery identities and start by creating some logo's for her to look at. Then when she has chosen one she likes, I will try out different colours and finally add the logo to some aprons, cupcake cases, hats etc. All things associated with the Bakery.

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